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Scottish Widows Relaunch

The challenge was to bring Scottish Widows back from a brand in decline to a market leader. We positioned the Widow as a guide and guardian to help you see the value of having a plan today and not just in the distant future.

The campaign launched with the line ‘Life Feels Better When You Have A Plan’ creative directed by Simon Schmitt and shot by Leila and Damien De Blinkk. 

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